Social Media Marketing course in Rawalpindi and online
Organic content and paid campaigns built for Pakistani audiences, taught on live brand accounts rather than imported playbooks. Taught on-site at our office in Scheme 3, Rawalpindi, within easy reach of Islamabad, and live online for everyone else. A free internship on live client accounts and a certificate of completion are included, delivered by Syed Mudassir Shah rather than a hired trainer.
What you can do afterwards
Written as tasks rather than topics, because this is what an employer or a client will actually ask you to perform.
In short: what is the Social Media Marketing course?
A six-week course covering Facebook, Instagram and TikTok for Pakistani audiences: content that performs locally, paid campaign structure in Meta Ads Manager, community management and reporting. Includes a supervised internship on live brand accounts and a certificate of completion.
Organic Is Not the Same Job as Paid
Most people who call themselves social media managers in Pakistan do one of two jobs and charge for both. Organic work is content, community and consistency. Paid work is audience structure, creative testing and budget management. They use different skills and different measures of success.
This course teaches both separately so you know which one a client actually needs. A restaurant with good food and no posting rhythm has an organic problem. A brand with three thousand engaged followers and no sales has a conversion problem that more posts will not fix.
What the Six Weeks Cover
- Week 1. Platform behaviour in Pakistan: what actually gets reach on Facebook, Instagram and TikTok here, and why imported playbooks underperform. Setting up business accounts and Business Manager properly.
- Week 2. Content strategy: pillars, formats, a monthly calendar you can actually sustain, and writing captions in English and Roman Urdu that sound like a person.
- Week 3. Production on a small budget. Shooting and editing short-form video on a phone, Canva and CapCut workflows, and what good enough looks like when the alternative is not posting.
- Week 4. Meta Ads: campaign objectives, audience building, the pixel and conversion events, creative testing, and reading results without fooling yourself.
- Week 5. TikTok ads, influencer and creator collaboration, and handling community management including complaints in public.
- Week 6. Reporting that a client understands, pricing retainers, and a final campaign project on a live brief.
The Metrics That Matter
A large part of this course is unlearning vanity metrics. Follower count is the number clients ask about and it is close to meaningless on its own. Reach without action is a cost. Engagement rate on a giveaway post tells you people like free things.
You will learn to report on saves, shares, profile visits, link clicks, message enquiries and cost per result, and to explain to a client why a post with lower likes delivered more revenue. That conversation is most of the job once you are working.
Internship and Certificate
The included internship puts you on live brand accounts for six weeks under supervision: building calendars, drafting captions, scheduling, responding to comments and messages, and assisting on ad campaigns. It is unpaid and needs around twelve hours a week.
You leave with a certificate of completion from MrSEO.pk, a reference covering the accounts you worked on, and a portfolio of content and campaign results. The certificate is not government accredited. In social media hiring, the portfolio matters far more than any certificate anyway.
Frequently Asked Questions
Do I need an expensive camera or laptop?
No. A reasonably recent phone shoots everything this course requires, and most high-performing short-form content in Pakistan is phone-shot. You need a laptop for Ads Manager and scheduling, but it does not need to be powerful.
Will I have to spend my own money on ads?
Not necessarily. Class exercises use shared demonstration accounts and client budgets. If you want to run your own small test campaign, a few thousand rupees is enough to see how the system behaves, but it is optional.
Is TikTok worth learning for Pakistani brands?
For consumer categories, yes, and reach there is currently cheaper than Meta for the same audience. For B2B and high-value services it is usually the wrong place to spend time. The course covers how to decide rather than assuming every brand needs every platform.
Can I do this course alongside a job?
Yes. Classes run in evening slots and are recorded. The internship needs about twelve hours a week, which is manageable alongside work for most people, though it is genuinely a commitment rather than a formality.
Does this cover LinkedIn and YouTube?
LinkedIn is covered in the final week for B2B and personal branding. YouTube strategy is touched on but it is not the focus, since it is closer to a search discipline than a social one and sits inside the SEO and content courses.
Tools you will work in
Internship and certificate, at no extra cost
There is no separate charge added later for any of this. The limits are stated plainly on each card.
Free internship
Supervised work on live client accounts after the coursework ends. Included at no extra cost, unpaid, around 12 to 15 hours a week.
Free certificate
A certificate of completion issued by MrSEO.pk, verifiable on request. Not a government accreditation, and we do not pretend otherwise.
Portfolio you keep
Every module ends in a finished piece of work. By the last week that folder is the portfolio an interviewer will ask to see.
Written reference
Complete the internship and you get a reference describing the accounts you worked on and the tasks you handled.
Session recordings
Every class is recorded and you keep access, so a missed evening does not put you behind.
Small batches
Between 15 and 18 seats per intake, so your work actually gets reviewed rather than collected.
Apply for the Social Media Marketing batch
Tell us where you are starting from. If this course is the wrong fit for what you want, we will say so and point you at the right one.
Apply for the next batch
Seats are limited and filled in order of application. We reply on WhatsApp with the batch date, the fee breakdown and what to bring.
Our other courses
Complete Digital Marketing
SEO, Google and Meta ads, social media, content and AI tools taught as one connected system, then applied on live client accounts.
SEO Course
Audit, keyword research, on-page, technical fixes, local search and link building, taught on live Pakistani websites.
AI for Marketing
Where AI genuinely saves hours in marketing work and where it produces output that search engines and customers ignore.
Graphic Designing
Commercial design for real clients: ad creative, social sets, brand basics and print files that come back from the press correctly.
Content Writing
Service pages, blogs, ad copy and email written to be found and to convert, with every assignment edited and returned.
Canva for Social Media
Build a full month of posts, stories and reels covers in Canva using template systems instead of starting from a blank page every time.